Strategy Makes the Difference
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Online advertising has quickly become one of the top advertising methods for small businesses, and the increase in advertising on the web has led to fierce competition in the online marketplace. Pay Per Click ads can be one of the most effective, affordable ways to get your phone ringing.
Of course, as with any tactic that works well, you’re not the only company in your niche using PPC online ads. The competition means that small businesses can easily get lost in the crowd. No matter what form of Internet advertising you use, it’s important that you use these strategies to your advantage. Here is a closer look at five of the top advertising tips you need to create a system that truly works.
First, you need the right message. Come up with a message for your small business that makes you stand out. Not only do you want something that makes you stand out from the crowd, you need a compelling message. It should have an emotional impact. You want a message that will draw in your audience.
To succeed in online advertising, you also need to choose the right keywords. Think about searcher intent when you’re selecting keywords. Look for keywords that fit your strengths, as well as your niche, perfectly. If you choose the wrong keywords, you will be wasting your marketing dollars, so spend some time and energy making the right keyword choices in the beginning to build a great advertising system that provides results.
Make sure that you personalize and localize your landing pages. You do not want generic landing pages. Instead, you want pages that do your marketing for you. Make sure that landing pages include personalized items, such as photos of your business, videos, your business address, a map to your business, and even some local flavor.
Trust and credibility are so important when it comes to online advertising. People are not going to choose your business if they don’t trust you. Start building credibility and trust with your website – it’s usually the first place people get an impression of your business. You also need to work on building a good reputation across the web, which includes good reviews, social proof, credibility badges, and more. Adding customer testimonials, showing off your education, and showing photos or case studies related to your business can also help you build trust and credibility with potential customers.
Last, get practical and make sure your ad account settings are right. If your settings are not correct, you could be wasting money on clicks you should not even be going after. You’ll want to be sure your website is primed and ready to convert the website traffic you send there so that you get maximum results for every dollar you spend on your ads.
If you’re not sure how to set up your online advertising, a marketing consultant can help guide you through this process or handle it for you so you get great results.