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Strategic Marketing Audit
A small investment of time on your part filling this out will enable us to prepare an analysis that will give you valuable insights into why your marketing isn't performing as well as you'd like. There is no charge for this and no obligation to work with us - we just find this is a great way to introduce ourselves to prospective clients.
Contact Name
*
First
Last
Company Name
*
Web Site
*
Email
*
Address (Optional, but may help us analyze local info)
Street Address
Address Line 2
City
State / Province / Region
ZIP / Postal Code
Country
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo, Democratic Republic of the
Congo, Republic of the
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Swaziland)
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Réunion
Saint Barthélemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia
South Korea
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen Islands
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
US Minor Outlying Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Åland Islands
Phone Number
*
Describe your business:
*
Describe your ideal customer as thoroughly as possible.
*
Why should a prospect choose your business over others in your same field?
*
How do you turn traffic to your website into leads and sales?
List at least 3 competitors and their strengths - include URLs
Check all of the tactics you currently use to generate leads.
Outdoor advertising
Direct mail
Radio/TV
SEO/SEM
Word of mouth
Online advertising
Referral generation
Coupons
Directory advertising
Social media
Direct sales
Pay per click advertising
Print advertising
PR efforts
Email promotion
Flyers
Do you have or use any of the following:
Facebook page
Twitter account
Facebook Advertising
Google AdWords
Facebook page name:
Twitter account name:
How much of an investment in marketing do you think it will take over the next 12 months to take your business to the next level? (This total includes advertising, PR, consulting, direct mail, etc.)
*
Under $12,000
$12,000-$24,000
$24,000-$36,000
$36,000-$75,000
Over $75,000
Roughly how many hours do you and/or your employee(s) spend on marketing?
Do you have and use a marketing plan?
Yes
No
Kind of
Do you have and use a marketing calendar?
Yes
No
Kind of
Describe your greatest marketing challenge right now.
I foresee making changes to our marketing in the next year because (check those that apply)
We want to increase sales
We want to take a systematic approach to marketing
We want to introduce a new product or service to the market
We want to enter a new market
None of the above
How did you first hear about us?
