All posts by DanHart
Timeless Marketing 7 – 20X Return on Ad Spend
Today I want to tell a story of how a simple inbound marketing strategy resulted in a colossal return on investment. One day, I met with the marketing director of Point Hilton Resorts in Arizona. We decided to run a three-day Memorial Day promotion. To create the ad, we used information about the habits of […]
Click to continue »Timeless Marketing 6 – The Piano Club
I used to know a guy who owned a piano store. He didn’t sell much—he’d sold around 250 pianos by the time I got there. His business was on the verge of failure, and he wondered why his full-page newspaper ads weren’t showing any results. I worked at the newspaper at the time, so he […]
Click to continue »Timeless Marketing 5 – Tracking Your Results
Some of the most valuable marketing stories are the ones that tell a very simple story. In this story, an oil change business was running quite a lot of print advertising in a very inefficient way. They really liked to use direct mail and was mailing around 82,000 people each and every month. He wasn’t […]
Click to continue »Timeless Marketing 4 – Customer Lifetime Value
For today’s episode of Timeless Marketing, I’m going to share with you a cornerstone concept in marketing. Back in 1993, I already had been marketing for ten years. When this concept came to me, it changed a lot about the way I think about marketing. About everything, really. The concept comes from a story about […]
Click to continue »Timeless Marketing 3 – More Stories From My Dad
For this episode of Timeless Marketing, I’m going to continue the story about my father, who was a car salesman in the 1960s. Back then, my father did two very smart things when he was selling a car to someone. The first thing was that he would make a special key and present it to […]
Click to continue »Timeless Marketing 2 – Painted Curbs
It might not seem like it, but marketers had access to detailed information such as consumers’ jobs, marital statuses, weight, mortgage statuses, salaries, vehicles, etc. long before the internet. Still, this manner of data doesn’t offer the one timeless insight you need to know as a marketer: Are these people who’d be interested in what […]
Click to continue »Timeless Marketing 1 – The Personal Touch
Did you know that 70% of customers returning to a car dealership won’t go to the same salesperson? Yet, my Dad – who sold cars for 40 years – sold STRICTLY to repeat customers for the last 15 years he worked. How did he do it? First, I’ll provide three short answers: direct mail, mailing […]
Click to continue »Webinar Replay – 5 Ways to Triple the Value of Every Customer
Webinar Replay from August 6, 2019, about 5 Ways to Triple the Value of Every Customer
Click to continue »Webinar Replay – 7 Keys to a High Converting Website
This is a replay of a webinar we conducted on Tuesday, April 30, 2019. We cover 7 key elements that every business’s homepage should contain to help it convert more traffic into leads and customers.
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5 Amazingly Simple Free Online Marketing Tactics You Can Do Yourself
Strong marketing is the difference between a thriving business and one that’s struggling to make ends meet. Just knowing where to start is a daunting task, especially when you face the full-time challenge of running your business. But modern companies can no longer take online marketing lightly. Your business success depends on your ability to […]
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