Did you know that 70% of customers returning to a car dealership won’t go to the same salesperson?
Yet, my Dad – who sold cars for 40 years – sold STRICTLY to repeat customers for the last 15 years he worked.
How did he do it?
First, I’ll provide three short answers: direct mail, mailing lists, and personal touch.
He segmented his customer data, and categorized people into three kinds of “buckets:”
No matter what industry you happen to be in, there are several takeaways essential to your success as a marketer:
The segmented data made communications with these customers relevant. My Dad aligned his talking points with PROVEN purchasing habits. At the same time, he contacted people at the precise point that they’d be interested in a purchase.
Plus, all 1200 of my Dad’s letters were handwritten, not sent via automated email. This added a deeply personal touch – something that is timelessly effective at drumming up repeat business.
Timeless Marketing 7 - 20X Return on Ad Spend
Timeless Marketing 6 - The Piano Club
Timeless Marketing 5 - Tracking Your Results
Timeless Marketing 4 - Customer Lifetime Value
Timeless Marketing 3 - More Stories From My Dad
Timeless Marketing 2 - Painted Curbs